With 93% of all American Adults using e-mail as primary online communication tool, any content distribution strategy will need to entail e-mail marketing solutions. So it is not wonder that e-mail subscriptions for Blogs and other sites are important and need to be optimized. Three features should any e-mail marketing system have: RSS Feed driven newsletters, support for CRM systems and a flexible API that allows access to the open/click statistics per subscribers. Among the many companies offering e-mail marketing services, I have only found one that has all features and then some. We looked at Feedblitz, Jango Mail, Constant Contact and MailChimp. Our clear favorite and we are not getting any money from them or other perks, is MailChimp. It is easy to use - very important for our clients -, it offers back-end integration with a reliable, extensible API and offers integration with major CRMs as SalesForce, Highrise and Batchbook. The flexibility is quite impressive. We built various web sites that integrate via the API. Out of sites registration procesee synchronizes the subscribers list and allows access to open and click statistics per subscriber. We have published our API Wrapper for Coldfusion as open-source to remove barriers for other developers to use the system.
With Mailchimp you can create a great usage history with your contacts, you would be able to target specific groups of subscribers and be more flexible yourself in managing relationships. After all those features, we gladly embraced them even more when they allowed RSS driven campaigns to automate the updates from our blog. The team around MailChimp seems to have quite some fun at their site and with their customers, which makes it even more enjoyable working with them.
I will recommend using ePostMailer for all bulk email marketing needs. Its the best bulk email marketing software I have used so far.
ReplyDelete@zzboy - Thank you for sharing another e-mail marketing service. It doesn't not seem to be able to handle RSS feed notifications or newsletters made from RSS Feeds, though, does it?
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