A well thought out mobile website is able to accommodate more phones that Androids or iPhones. They also use QR codes throughout their printed catalogs.
Amplify’d from news.cnet.com
QR codes are all the rage in marketing circles, appearing on Pepsi and wine bottles and Google QR code stickers for businesses' windows.
Dremel is using QR codes--the black-and-white checkered area to the lower right of this promotional material--to try to get mobile phone users to explore its product line.
See this Amp at http://bit.ly/h2F9Bt
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