Take 2 on Socialnomix by Erik Qualman (@equalman) #sbrn #swfl

Well worth watching, updated stats and insights into the world of doing business.
This hits the nail on the head: "The ROI of social media is that your business will still exist in 5 years" Be relevant, be social!

Amplify’d from socialnomics.net

34% of bloggers post opinions about products & brands

Do you like what they are saying about your brand? You better.

People care more about how their social graph ranks products and services  than how Google ranks them

78% of consumers trust peer recommendations

Only 14% trust advertisements

Only 18% of traditional TV campaigns generate a positive ROI Read more at socialnomics.net

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What's the cost of Public vs Private Cloud

Cost comparison is per user seat. Still need to deal with the headaches, when going private, and balance it with perceived peace of mind regarding security. You definitely will be able to save a ton of money, when getting rid of your own hardware and network. Well worth looking into.

Amplify’d from wikibon.org

Public vs Private Cloud Computing There are as many definitions of cloud as there are technology bloggers. However, the major theme is that a Public Cloud provides IT resources that are provisioned remotely from the consumer and operated by a third party. In a Private Cloud, the infrastructure policies are governed by a single organization where workloads and data can be moved to and from internal and external data centers. Private Clouds provide an organization a single point of control for security, manageability, privacy, audit, compliance and governance. However the business case for engaging in a public or private cloud strategy involves several factors, the most important being business revenue and/or budget. Clic Read more at wikibon.org

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The Science of Twitter: A 10 step-guide to Retweets by Chris Lake. Go See How!

Bases on Dan Zarrella's Science of Twitter study, Lake develops clear explanations what makes a tweet to be retweeted. It's not all that matters but it exposes your stream to other people's followers, and if they find it interesting it's worth spreading is it? Good luck on the Twitter quest.

Amplify’d from econsultancy.com

I have previously described Twitter as “Delicious with opinion, in real time, and delivered to your door”. Follow the right people and the news comes to you: there’s no need to browse the news aggregators. Zarrella found that retweets are about three times as likely to contain a link, compared with a standard tweet. So spread the love and share links, if you want to be retweeted.

There are various factors that come into play, and thankfully there is some data to back up some of these ideas.  Read more at econsultancy.com

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The Next Great Extinction Event by @tedcoine #custserv #leadbiz

How Social Media will reshape businesses through the power of customers. We might finally be there, that customer service and leadership become personal and individual. Ted Coine is a great writer, too. Look at the start of his blog post... tension building and attention grabbing.

Amplify’d from savvycapitalist.blogspot.com

Sudden change is called an extinction event. Think of the dinosaurs. 65 million years ago, they were everywhere, these lumbering beasts that ruled the land, the sea, and even the air. 64,199,000 years ago (give or take), all we had left were some lizards, some little birds, and a few gators, their cousins. There was nothing gradual or gentle about the end of the dinosaurs at all. They were here, and then an asteroid* smacked into the earth, and then they were gone. Just like that. Extinction events aren't that common, but when they occur, they're scary and exciting, all at once. They're unrelenting. And nothing is the same after the event. Nothing. Social Media is an asteroid. It has struck the earth. 20th-Century businesses... those are the dinosaurs of our time. And their time has come. Read more at savvycapitalist.blogspot.com

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Google Places Google Offers: Very promising @mashable

The Power of the Search Engine Giant behind a Coupon program, when local business are already claiming their businesses on Google Places.

Amplify’d from mashable.com

Google () is actively reaching out to businesses now to get them on board with Offers. It even apparently has a writing team in place to craft the write-up for offers.

The search giant clearly isn’t giving this market up without a fight, though. With its vast reach, huge resources and brand recognition, it could prove to be a powerful player in the space. We’re going to be watching these developments closely. We’ve reached out to Google for comment. Read more at mashable.com

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Pew Internet: Stable for stats on Internet User behavior. Make sure you stop by!

Here the latest on Generations Online. If you are looking to reach the broadest of all audience, look at the most common activities over all generations, and at the change in population over 45...

Amplify’d from pewresearch.org

Among the major trends in online activities: While the youngest generations are still significantly more likely to use social networking sites, the fastest growth has come from internet users ages 74 and older. Social networking site usage for this age cohort has quadrupled since 2008, from 4% to 16%. The percentage of all adult internet users who watch video online jumped 14 points in the past two years, from 52% in May 2008 to 66% in May 2010. 51% of all online adults listen to music online, compared with 34% the last time this question was asked, in June 2004. While Millennials used to be by far the most avid listeners, Gen Xers and Younger Boomers are catching up. As of May 2010, 53% of online adults have used a classified ads website such as Craigstlist, up from 32% in September 2007.

Email Search engine use Seeking health information Getting news Buying products Making travel reservations or purchases Doing online banking Looking for religious information Rating products, services, or people Making online charitable donations Downloading podcasts

Finally, the biggest online trend: While the youngest and oldest cohorts may differ, certain key internet activities are becoming more uniformly popular across all age groups. These include: Read more at pewresearch.org

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The Fallacy of Social Media Reciprocation on @socialmediatoday

The post on socialmediatoday.com by Amber Naslund, VP on Social media at Radian 6 (@AmberCadabra) is all about, "you are not entitled to people follow you back just because you follow them". Twitter is not Facebook, no built in reciprocity, which I cherish. However there is a lot of peer pressure going on demanding a follow, or demonstratively unfollowing people three days when they don't get followed back.

So go ahead and resists the follow back instinct, if the person/brands stream is not relevant to you. Be egotistical. Those with relevant content will be very grateful:-)

Amplify’d from socialmediatoday.com

If you find something interesting, useful, entertaining, or valuable, give it your attention. If you don’t, don’t. If someone makes that choice for themselves and their assessment doesn’t agree with yours, tough. Discuss and learn to understand their reasons if you like, offer them yours and make your case, consider both sides…but get over it already. Read more at socialmediatoday.com

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