Thursday, January 20, 2011

10 Reason Why Facebook Page, rather than Profile @Larrybrauner

Somehow, a set of businesses and nonprofits got it all mixed up and created Facebook Profiles, instead of Facebook Pages.
The heavy-weights reasons: #1 - #2 - #6 - #7 - #10

Here are 10 reasons to use a Facebook business page for business instead of a Facebook personal profile:

  1. Facebook members who wish to follow your business will typically feel less comfortable adding you as friend and opening their private lives to you than merely connecting with your Facebook business page by “liking” it.
  2. In addition, Facebook has created barriers to adding strangers as friends, as I explained in 3 Key Social Media and Web Marketing Strategies for 2011: Good-Bye Facebook Open Networking.
  3. Mixing business and pleasure on Facebook personal profiles is often complicated.
  4. Because of these limitations, Facebook personal profiles will not grow virally, but Facebook business pages might.
  5. Facebook personal profile friends are limited to 5,000, but there is no limit on the number of Facebook business page fans.
  6. Facebook business-page content can be indexed by the search engines, but Facebook personal-profile content cannot. Facebook business pages can make use of search engines and SEO.
  7. There can be multiple Facebook business page administrators, and their identities will be shielded from visitors and fans. This feature offers Facebook business page administrators flexibility and some degree of privacy.
  8. Facebook business pages support applications and tabs. Personal page application tabs have gone away.
  9. Facebook business page administrators can send updates to fans. Some, not all, of the fans will actually read them, but this feature still has value.
  10. Facebook business pages come equipped by Facebook with a set of analytic tools called Facebook Insights.
Read more at online-social-networking.com

Posted via email from Socialmedia Technology

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