Here the latest on Generations Online. If you are looking to reach the broadest of all audience, look at the most common activities over all generations, and at the change in population over 45...
Amplify’d from pewresearch.org
Among the major trends in online activities:
- While the youngest generations are still significantly more likely to use social networking sites, the fastest growth has come from internet users ages 74 and older. Social networking site usage for this age cohort has quadrupled since 2008, from 4% to 16%.
- The percentage of all adult internet users who watch video online jumped 14 points in the past two years, from 52% in May 2008 to 66% in May 2010.
- 51% of all online adults listen to music online, compared with 34% the last time this question was asked, in June 2004. While Millennials used to be by far the most avid listeners, Gen Xers and Younger Boomers are catching up.
- As of May 2010, 53% of online adults have used a classified ads website such as Craigstlist, up from 32% in September 2007.
- Search engine use
- Seeking health information
- Getting news
- Buying products
- Making travel reservations or purchases
- Doing online banking
- Looking for religious information
- Rating products, services, or people
- Making online charitable donations
- Downloading podcasts
Finally, the biggest online trend: While the youngest and oldest cohorts may differ, certain key internet activities are becoming more uniformly popular across all age groups. These include:
See this Amp at http://bit.ly/iaDoHV
via Amplify.com
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