5 New Paradigms for a Socially Engaged Company @mashable

Companies are realizing that it is not enough to get people to show up to work; the real challenge is creating cultures that enhance creativity and innovation. On The article 5 New Paradigms for a Socially Engaged Company" on Mashable lists what leaders in the field had to say about this new age of innovation and engagement. (by

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The age of social media is not just changing our personal lives, but is increasingly affecting how business is conducted. No longer satisfied with strictly top-down models that view employees as cogs in a system, businesses are quickly adapting to a new paradigm that emphasizes connection, collaboration and innovation. When people in companies and teams feel engaged, the benefits are significant. Towers Watson (formerly Towers Perrin), the global professional services firm, interviewed 90,000 employees in 18 countries, and found “companies with high employee engagement had a 19% increase in operating income and almost a 28% growth in earnings per share. Conversely, companies with low levels of engagement saw operating income drop more than 32% and earnings per share decline over 11%.” Read more at mashable.com

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Brian Solis: In Social Media, Failing to Plan is Planning to Fail

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An effective social media plan must address business dynamics and it takes much more than a Facebook and Twitter presence. To keep things simple, social media are transformative…but essentially they’re channels, services, and networks used for intelligence, communication, and visibility.  If we introduced email to the organization today, would it focus solely on marketing or customer service? Of course not. Email is not owned by any one department. It extends the reach, voice, and capabilities of every person from the inside out and the outside in. Read more at www.briansolis.com

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